What does it take to make a great story? Boston University’s “The Power of Narrative” conference, held on campus April 29-30, aimed to offer some insights. The event included the kind of writing techniques and “show don’t tell” advice you’d expect (and hope for) at such a gathering. But beyond hearing about the mechanics of narrative nonfiction, the 200-plus attendees also got ideas and advice on other parts of living the storytelling life. How do you sift through topics and dig into a massive undertaking? How do you carve out time to see a project through? What does it take to get published?

The weekend intensive offered thoughts from an array of magazine and book veterans, from Susan Orlean to Gay Talese, with a side of Hampton Sides and Ken Auletta. Dayton Duncan, who worked on Ken Burns’ “The Civil War” and “Baseball,” spoke for visual storytelling, while New York Times Managing Editor Jill Abramson represented daily news. Harvard’s own John Stauffer, who has written several narrative histories, bridged the worlds of academia and popular nonfiction. Isabel Wilkerson spearheaded the event in her role as director of BU’s narrative nonfiction program.

Gay Talese discussed his December New Yorker piece, in which the (then) 78-year-old reported on opera singer Marina Poplavskaya from three continents – a 21st-century global recasting of his legendary feature on Frank Sinatra.

He also shared his reservations about a particular kind of narrative reporting. As an example, he brought up the work of Michael Hastings, the Rolling Stone contributing editor whose narrative on Gen. Stanley McChrystal contributed to McChrystal resigning his leadership position in Afghanistan. While accepting the piece as accurate, Talese differentiated Hastings’ style from his own. Suggesting that Hastings may have caught McChrystal’s team off-guard, Talese described how, in a similar situation, he would return to his subjects before filing a story and ask exactly what they meant. “I want to reflect what people mean, not what they say,” he explained. “That kind of journalism isn’t worth it.”

For those hoping to follow in these veterans’ footsteps or to blaze new trails, here are some tips culled from the weekend’s presenters:

Date before you marry. Talking about the importance of finding a project that both moves you and offers enough material, Susan Orlean described committing to stories that she later regretted choosing, and admitted to switching book topics mid-stream more than once. (She advised that taking this tack with publishers might not be conducive to a writing career.)

Isabel Wilkerson, discussing her book “The Warmth of Other Suns,” described interviewing more than 1,200 people before choosing the three central characters for her narrative. (For more on Wilkerson’s book, read our March interview with her.)

Give voice to the invisible and the dead. Dayton Duncan, who has written nine books in addition to his work with Ken Burns, addressed the creation of suspense and forward motion in “Out West: A Journey Through Lewis & Clark’s America.” Describing Lewis and Clark’s first loss and burial of an expedition member, Duncan noted that the first man they lost would also be the last. But to recreate how the trip felt to those on it, he let his readers agonize along with the characters in the book over whether and when the explorers might meet up with death again.

While Duncan focused on bringing the dead to life, Talese described the idea he had early in his career of reporting on the private lives of ordinary people. Aiming to treat these invisible characters with the complexity and significance that fiction accords everyday people, he became a self-described “master of the minor character.”

Rock the intro and the finale. When it comes to a book manuscript, Kate Medina, executive editorial director at Random House, described what she wants to see: “Go for something big, and write it the best you can. Write it in your natural voice.” Writers should strive for clear writing, clear thinking and a big, bold statement that’s backed up – a story that makes readers think or feel something they haven’t thought or felt before. Start with something riveting to draw readers in, she suggested, and pay attention to the very end. When readers finish the last page and put the book down, Medina wants them to think, “That’s the best book I’ve ever read.”

Live dangerously. Wilkerson talked about re-enacting the long drive one of her characters made from the deep South to California. Her subject’s trip had taken place during an era when finding a motel or hotel willing to let African-Americans stay was difficult. Wilkerson’s parents rode with her in the car. As the trip dragged on, Wilkerson became exhausted, and her parents grew more and more fearful. At one point, her parents said they would be more than happy to tell her what those years were like, but as far as re-enacting the trip with her, they wanted her to let them drive or let them out: “You must stop the car.”

Get a cave of some kind. Wilkerson talked about how she “went into the cave” on starting her book, entering the world of people who had lived the migration. Hampton Sides, author of “Hellhound on His Trail,” invoked the “pain cave” that he descends into when he begins writing. (This cave is apparently metaphorical, as he does his work at a local eatery that lets him run a tab.)

Talese, it turns out, had a real-world cave dug underneath his Manhattan brownstone to create a place to write where he would not be disturbed. This hideout has apparently been finished and polished in the years since it was first excavated (he recently wrote a tale for New York magazine on how he came by the rest of his digs), but having a bunker mentality about creating the space and time to work seems to be a requirement.

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