The Black List’s Franklin Leonard on the power of ‘Based on a true story’ in Hollywood

The producer and founder reflects on 20 years of celebrating and supporting screenwriters, and how true stories become entertainment
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The Black List's Franklin Leonard

On the latest episode of the Nieman Storyboard podcast, The Black List founder and CEO Franklin Leonard joins Storyboard Editor Mark Armstrong for a conversation about the state of storytelling in Hollywood, and how true stories intersect with entertainment. 

Leonard was working as a development executive for Leonardo DiCaprio's production company when he started The Black List 20 years ago, first as a survey of the best unproduced screenplays. The list became an immediate sensation, getting passed around Hollywood, and it has since grown into a company and online community for people to upload and review unproduced screenplays and unpublished novels. 

Hundreds of scripts from the annual Black List survey have been produced as feature films and earned Academy Award nominations —including more than 50 wins and four Best Pictures: "Spotlight," "Slumdog Millionaire," "The King's Speech," and "Argo." 

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Leonard says the business of filmmaking has changed dramatically in the past 20 years, but the principles of storytelling remain the same. And he credits the writers, explaining that “ it's not The Black List that gets these things made. It's the writing that gets these things made. It's just The Black List that gets these things read. …

" I am awed by people who can walk into a room by themselves and sit with a laptop or a legal pad or a pile of paper and will worlds into existence," he said. "It is truly godlike, and it is, I know from my own experience, brutally painful."

Many of those same screenplays and films have been "based on a true story," and they first started out as news stories, longform magazine features, podcasts, or books. ("Argo," for example, first began as a story by Joshuah Bearman in Wired magazine.) Leonard and Armstrong talk about how journalism and Hollywood can intersect  — whether it's reporters trying their hand at screenwriting, working with producers to adapt their stories for film and TV, or even becoming the main characters in films like "Spotlight," about the Boston Globe's investigation of abuse in the Catholic Church

The search for "IP," or intellectual property, from true stories can also backfire. For example, former football star Michael Oher sued his former guardians and criticized his depiction in and earnings from the Oscar-winning film "The Blind Side," based on writer Michael Lewis's 2006 book. 

Leonard is also a television and film producer, and he has worked in feature film development at Universal Pictures and several production companies. He’s been a juror at the Sundance, Toronto, and Mumbai Film Festivals, a contributing editor at Vanity Fair, an advisor for the 2022 Metropolitan Museum of Art Costume Institute Exhibition "In America," and a member of the British Academy of Film and Television Arts (BAFTA) and the Academy of Motion Pictures Arts and Sciences (AMPAS). 

The excerpts below are edited for length and clarity.

On the freedom (and pain) of being a writer:

 I am awed by people who can walk into a room by themselves and sit with a laptop or a legal pad or a pile of paper and will worlds into existence. It is truly godlike, and it is, I know from my own experience, brutally painful. … I just think it's really important that we acknowledge that. I don't think we talk enough about that. We know how hard it is to be an athlete. We know how hard it is to be an actor because we see those things in front of our faces, but we don't see what it takes to write something great. But that doesn't mean that it's any less remarkable.

One of the advantages that writers have is that you don't need anybody else to do your work. If you're a writer and you need a job, you can lock yourself in a room and write a script and sell it. And I think the ability to do that is something that I think even some writers underappreciate. There's always going to be a market for that because there's a desperate need for good stories well-told that studios can then sell to an audience. 

On The Black List’s origin and accidental virality:

 I felt like I was doing a bad job because I wasn't finding a lot of [scripts]  that I could walk into [my boss’s] office and say, "Read this." I knew that either I was bad at my job, which was finding good scripts, or the job itself was just reading and passing on mediocre-to-bad scripts. And either way it was something that I needed to solve. … I guess I kind of defaulted to this sort of strategic thinking that I picked up when I was a business analyst at McKinsey & Company right out of college. I contacted 75 of my peers anonymously via email. I said, "Send me a list of your 10 favorite unproduced screenplays. In exchange I will share with you the combined list that everybody mentioned." Copied and pasted those responses into a spreadsheet. Literally Microsoft Excel. Ran it through a pivot table, outputted it to PowerPoint, slapped a quasi-subversive name on it, and emailed it back out from my anonymous email address. I think it was Blacklist2005@hotmail or something. And it went viral in the industry almost immediately.

'Based on a true story' and IP in Hollywood:

 I think the "Based on a true story" thing is just a subset of the IP conversation, right? The reason why "Based on a true story" is compelling to Hollywood is the same reason why Marvel is compelling to Hollywood, or why people want to make the Hot Wheels movie. I know people will sort of clutch their pearls about that, but it's the same dynamic.

And the question is, how many people know this true story? That's really how valuable the element is. … It's potentially complicated. There are always rights issues, and is this part of the public domain? How are we going to treat the true-life subjects of this story, if they're still alive or if they're not alive? How are we going to handle their progeny? There are upsides, but there are also challenges. 

 This will be my big confession time: narrative nonfiction is really my go-to as a reader personally. Ryszard Kapuściński … I've read everything he's written. Two of my favorite screenplays that were on The Black List [were] the Jackie Kennedy biopic script that became the movie ["Jackie"] with Natalie Portman by Noah Oppenheim, who was a journalist himself,  and David Seidler's “The King's Speech.”  David Seidler got permission to write the story of “The King's Speech,” I believe, from the Queen Mother, but literally had to wait until she died before he was allowed to do anything with it. 

On the intersections of journalism and storytelling:

 [Director and writer Anthony Minghella said], On some level what you want to do with any story that's based on a true thing or a novel is to deeply consume it and have reverence for it, and then you have to put it aside and retell the emotional story as accurately as you can. Those aren't his exact words  — that was what I took from it  — but that rang really true to me. And oftentimes that's hard for a journalist because you've been educated as journalists to report the facts. And that's not the job of a screenwriter. That's not the job of a television writer. The job of a film and television writer is to take the audience on an emotional journey.

So reconciling those two things can be difficult. And to be clear, I do think that if you're [writing] a movie or television show based on a true story, there are obligations. And there are no official rules on it, but I think that tension, the goal of journalism to tell the truth and the goal of film and television to tell an emotional truth, they're often aligned, but they're very often in conflict, and navigating those things can be a real challenge, especially if you come from one camp and want to transition to the other.

Leonard’s advice to writers:

 The best advice I've ever heard for being a screenwriter is [from Scott Myers], and it's six words: read scripts, watch movies, write pages. I'm always loath to be prescriptive about, “Well, listen to this person or read this person or watch this.” I think it's just to read and watch a lot. The best writers I know are voracious readers, and they're omnivorously voracious. They read high and low. They read deeply on many, many different subjects. And I think the same thing is true of filmmakers. The filmmakers that I love watch everything.

Watch List:

Reading List: Authors, Books, Stories, and Filmmakers Mentioned 

Show Credits

Nieman Storyboard podcast

Hosted and produced by Mark Armstrong
Associate producer: Marina Leigh
Episode editor: Kelly Araja
Audience editor: Adriana Lacy
Promotional support: Ellen Tuttle
Operational support: Paul Plutnicki, Peter Canova

Nieman Foundation curator: Ann Marie Lipinski
Deputy curator: Henry Chu
Music: “Golden Grass,” by Blue Dot Sessions (www.sessions.blue)
Cover design by Adriana Lacy

Nieman Storyboard is presented by the Nieman Foundation for Journalism at Harvard.

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