The Grantland/”Dr. V’s Magical Putter” controversy morphed into a debate today over the nature and value of longform after the New York TimesJonathan Mahler argued, in an op-ed, that “when you fetishize — as opposed to value — something, you wind up celebrating the idea of the thing rather than the thing itself.” We’ve documented the Dr. V news to this point but thought the longform skirmish needed its own home:

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