“Why’s This So Good?” No. 101: Ida Tarbell and “The History of The Standard Oil Company” By Steve Weinberg• Why's This So Good?• May 3, 2016 I’ve been grappling with what made Ida Tarbell so good since about 1983, when I was appointed executive director of Investigative Reporters and Editors (IRE). I felt I needed to read her 1905 classic, “The History of the Standard Oil … Read more